About Us
ConsumerPro was founded in 2012 with a simple belief:
Better decisions start with better listening.
Our Mission
To provide research-based market insights and business solutions that inform decision-making and business growth.
Our Vision
Inspiring consumer-centric businesses for a fulfilled African market.
Who we are
Based in Nairobi, we’ve spent over a decade helping organizations understand people — their needs, perceptions and behaviors — across Kenya and the wider African region.
From customer satisfaction studies to brand audits, we’ve partnered with clients across the public sector, private companies and development organizations to turn research into meaningful progress.
Our Core Values
Integrity
We research ethically and responsibly.
Accuracy
We deliver insights you can trust.
Innovation
We embrace smarter ways of working.
Impact
We focus on results that matter.
Our Team
Leadership that listens. Expertise that delivers.
Our team brings together researchers, strategists and field experts who care deeply about getting the story right — and helping you act on it.
JESSICA KIMATHI
Lead Consultant
• Jessica has over 12 years’ experience in market and social research, project management and brand and marketing strategy development, cutting across various sectors in East Africa such as Public Sector, NGOs, Financial sector, real estate and FMCG among many others.
• She holds a Bachelor of Science in international Business Administration and a Masters in Entrepreneurship and strategic management.
• Jessica has served as the Vice President and President of Marketing and Social Research Association in 2018 and 2019 respectively.
JANIE OTIENO
Consumer Insights
Associate
• Janie is a versatile business partner with over 3 years experience focusing on market research and shopper marketing spanning across the Financial sector, Public sector, real estate and FMCG industry across sub-Saharan Africa. She has partnered with clients in brand development, communication and advertising strategies through mixed methods research. She is proficient in Client service, Project management, project execution and reporting.
• Having trained in the science of Media, she currently serving as an Advisory member for the PR & Marketing Committee at the Marketing and social research Association of Kenya.
• She hold a Bachelor degree in Social Sciences and a specialized training in Integrated Media Management.
NGETICH KEVIN
Data Analyst
• Ngetich Kevin is a statistical research analyst with over five years of experience, excelling in the management of both qualitative and quantitative research projects.
• He possesses expertise in various areas, including field management, data analysis, planning, budgeting, and the application of data collection tools.
• Kevin demonstrates a strong proficiency in Planning and Performance Monitoring and Evaluation coupled with a keen aptitude for data collection, analysis, interpretation, and reporting.
• He holds a Bachelors degree in Statistics and programming.
STANLEY OKATA
Field Manager
• Stanley has over 9 years’ experience in marketing and social research for local and international brands in African markets.
• He is Certified public Accountant (CPAK) from Vision Institute of professionals and Certificate in marketing and Development from KCA University.
• He is passionate about Quality control, project management and briefing, Budgeting and giving client the real data. Countries of work experience include Kenya, Tanzania, Uganda.